The world's 10 most powerful brands

Senin, 11 Agustus 2008

The barely 10-year-old Google is the world's most powerful brand, followed by General Electric and Microsoft, according to a survey conducted by Millward Brown's BrandZ index. The survey assigned values to various brands based on their financial strength and consumer sentiment.

1. Google

Google, with a brand value of $66.434 billion, is the world's most powerful brand.
2. GE

General Electric's brand value has been estimated at $61.880 billion, making it the world's second most powerful brand.

GE is a giant US multinational, with headquarters in Fairfield, Connecticut, engaged in technology and services industries. It is the world's second largest company in terms of market capitalisation.
3. Microsoft
Microsoft Corporation is the world's largest software company, with global annual revenue of over $44.28 billion. With a brand value of $54.951 billion, it also is the planet's third most powerful brand.

Bill Gates, the world's richest man, is the executive chairman of the software giant which he co-founded along with Paul Allen in 1975. On June 25, 1981, the company was incorporated. On August 12, 1981, IBM introduced its personal computer with Microsoft's 16-bit operating system, MS-DOS 1.0. On Feb 26, 1986, Microsoft moved to corporate campus in Redmond, Washington, and on March 13, 1986, Microsoft stock went public.
4. Coca-Cola

Coca-Cola's brand value has been estimated at $44.134 billion, making it the world's foruth most powerful brand.

Coca-Cola, a carbonated soft drink, was intended as a patent medicine when it was invented in 1885 by Dr. John Stith Pemberton in Covington, Georgia. It was then called Pemberton's French Wine Coca.

China Mobile is the world's 5th most powerful brand with a value of $41.214 billion.

China Mobile Communications Corporation, also known as China Mobile or CMCC, is China's largest mobile phone operator.

It is the world's largest mobile phone operator ranked by number of subscribers, with over 296 million customers. By turnover it is second to Vodafone, which owns 3.3% of the China Mobile.6. Marlboro

Marlboro's brand value has been estimated at $39.166 billion, making it the 6th most powerful brand.

Marlboro, made by Altria, is the world's best selling cigarette brand. It is famous for its billboard advertisements and magazine ads of the Marlboro Man.

Philip Morris, a London-based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro.
7. Wal-Mart

The world's 7th most powerful brand, Wal-Mart, is estimated to be worth $36.880 billion.

Wal-Mart Stores is an American public corporation and the world's largest retailer. It is the largest private employer, the largest grocery retailer, and the largest toy seller in the United States.
8. Citi

Citi is the world's 8th most powerful brand with an estimated value of $33.706 billion.

Citigroup Inc was formed following the $140 billion merger of Citicorp and Travelers Group on April 7, 1998 to create the world's largest financial services organisation. The company employs almost 300,000 people around the world.
9. IBM

International Business Machines Corporation, also called IBM or 'Big Blue', is a multinational computer technology corporation headquartered in Armonk, New York, USA.

Till 2006 it was the world's largest computer company, but has now ceded the top spot to Hewlett-Packard. With over 350,000 employees worldwide, IBM is the largest information technology employer in the world.
10. Toyota

Toyota with an estimated brand value of $33.427 billion is the 10th most powerful brand in the world.

Toyota Motor Corporation is a Japanese multinational corporation and the world's largest auto company that manufactures automobiles, trucks, buses, and robots. The headquarters of Toyota are located in Toyota, Aichi, Japan. It is the world's eighth largest company by revenue of $179 billion as of 2006.



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